Palace and adidas Team Up For A Pair of Sustainable Ultra Boosts

If any brand has taken the "hype" business model and made it more successful, it's Palace. Palace Skateboards is the modern-day Supreme from across the pond. Lev Tanju and friends started Palace Skateboards in London back in 2009, 12 years later, Palace has locations in the most prominent street-fashion hubs of the world, London, New York City, Tokyo, and Los Angeles. In recent years, collabs with Ralph Lauren, The North Face, Umbro, Reebok, and AMG, as in AMG the high-performance group within the Mercedes-Benz family known for making some of the world's greatest sports cars. That's an impressive list for a brand that hails from the world of skateboarding.

This new three-way partnership between Palace, Parley, and adidas, revolves around the Ultra Boost 21. You might not typically think of the Ultra Boost as a hyped sneaker silhouette or even a skate shoe for that matter, but the partnership is much bigger than just a couple of colorways. Palace plans to release "Primegreen" matching socks using 97% recycled materials, and hats using 68% recycled materials, as well. The real game-changer in this partnership is the intentional use of recycled materials and making it the talking point of the release. While we expect limited production numbers, sold out releases, and all that jazz, with a brand like Palace standing for something bigger, this collab will hopefully inspire other smaller brands from the skate, streetwear, and sneaker worlds, to be more thoughtful with their material choices in the future.