Sneaker Politics x ASICS GEL Lyte III "Always Ready"

The art of storytelling is a gift that you either have or you do not. We're not talking about the classic track from Outkast and Slick Rick but that is a rather perfect example. We are talking about storytelling when it comes to sneakers, and as sneakerheads especially, the story can make or break it for us.

It's one of those things that you know instantly when you see a sneaker's colors and design. A bad story, or an oversimplified one, can miss the mark. A properly told story can have you buying sneakers from a brand you may have never thought you would have. Derek Curry, owner of Sneaker Politics, knows this as well as anyone and his latest collaboration is a perfect example of that.

The art of storytelling is a gift that you either have or you do not. We're not talking about the classic track from Outkast and Slick Rick but that is a rather perfect example. We are talking about storytelling when it comes to sneakers, and as sneakerheads especially, the story can make or break it for us.

It's one of those things that you know instantly when you see a sneaker's colors and design. A bad story, or an oversimplified one, can miss the mark. A properly told story can have you buying sneakers from a brand you may have never thought you would have. Derek Curry, owner of Sneaker Politics, knows this as well as anyone and his latest collaboration is a perfect example of that.