Billie Eilish Has An Air Jordan 1 Collab Coming Soon

The trend of entertainers getting their own sneakers continues. Billie Eilish is the latest to collaborate with Jordan Brand on her version of an iconic sneaker. True to her "rebellious" style aesthetic, Eilish opted for a silhouette that is slightly of the hypebeast-beaten path by collaborating on the Air Jordan 1 KO. With the "Chicago" version of the Air Jordan 1 KO already planned, Billie Eilish getting her own colorway seems like a natural choice. As one of the most streamed artists on the planet, and a new album set to release in July, the collaboration seems to be a perfect partnership for Jordan Brand's formula of working with artists.

So will athletes even matter in the future? Or will collaborations be based strictly on the follower count of the collaborator?

In fact, the partnerships today are so deeply intertwined between the brand and the creator, and the transparency we have into the lives and creative work of artists thanks to social media, makes sneaker collabs a measure of success in a sense. While Jordan Brand will clearly benefit from the massive reach of an artist like Billie Eilish, Eilish's personal style sense, and future in fashion, benefits from having the co-sign of a collab with Jordan Brand. In a way, artist collaborations actually make more sense for retro product than an athlete collab would. To go a step further, the brightly-colored tonal Volt upper of the Billie Eilish x Air Jordan 1 KO gives it a vibe that separates it from traditional colorways but instantly connects to the dyed-hair aesthetic that has made Eilish so recognizable.