Over the past few years, with the exception of big name celebrities, no Jordan Brand collaborator has had the success that A Ma Maniére has had. So far, AMA has dropped the Air Jordan 1, Air Jordan 2, and Air Jordan 3. Now, after months or rumors and fake pairs floating around the sneaker blogs, the Air Jordan 4 can be added to that list.
Not only has A Ma Maniére made some impressive colorways in the past decade, James Whitner’s brand is arguably the best storyteller in the sneaker business. While it’s too early to know the full concept and story behind the A Ma Maniére x AJ4, the colorway itself continues on in the line of AMA x Jordan collabs that use deep purple and burgundy hues to stand out in a world of primary colors. Notably, on the inside of the heel tabs it reads “It’s Not About The Shoes…It’s About Where You’re Going.” Needless to say, we’re looking forward to seeing more of this pair and hearing the inspiration behind the colorway.
According to SBD, the A Ma Maniére x Air Jordan 4 will release in November for $225. When it does, we’ll look forward to seeing it sitting in your Sneaker Throne next to the other AMA releases.